We aim to celebrate ideas, and encourage students to express their thoughts about shopping in the future.
Set up in 2015, the Retail Design Student Awards seek to raise awareness among interiors and architecture students of how design can support retailers and their customers. The aim is to make shopping more pleasurable and commercially effective.
Working to live briefs set by retailers and brands, students from a handful of UK colleges look at ways to engage customers and boost loyalty in a way that is true to the brand. It’s about blending experience with efficiency. The focus is on physical retail, but entrants can blend interior design with experiential and digital elements.
Students are briefed directly by the retailer or brand and each college has a mentor from design consultancy. Judges are drawn from retail and creative consultancies.
There is a freshness to the Retail Design Student Awards that always inspires. This year is no exception, though much of the students’ experience has been online in lockdown. I offer huge thanks to them and to everyone who rose to this year’s challenge and to Sarina Da Costa Gomez and the Landor & Fitch team for creating this showcase.