BRIEF

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Students were invited to create a compelling 25m² pop-up to address The Body Shop’s sustainability objectives.  The brief referred to The Activist Makers’ Workshop, the retailer’s latest store format that brings products and people’s stories to life in store and encourages interaction.

 

Designs had to be sustainable from end-to-end, offer an immersive brand experience and convey ‘raw and real’ through the materials palette.  The structures needed to be modular, durable and transportable, with digital interactions such as mobile payment supporting and enhancing the physical experience. Students were also asked to consider an end-of-life strategy for the structure.

 

The aim is to build loyalty among smart, ethically engaged women aged up to 35, who make up The Body Shop’s customer base.

 We have been impressed with the passion and calibre of the participating students. Amplified by the challenge of a virtual briefing, the students delivered outstanding work which triggered some great debates.

                                                                               Jo Percival

                                              Global Store Design Director

                                                The Body Shop International

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THE RESULTS

WINNER
EMILIA KENYON 
Glasgow School of Art 
HIGHLY COMMENDED
HANYA KAMEL
Glasgow School of Art 
SPECIAL MENTION 
ELLEN KOENIG
Glasgow School of Art  
LUCY PEDERSEN
Manchester Metropolitan University 
IEVA EID
Middlesex University
SHORTLISTED
ALEX MIROIU
Middlesex University 
METTE BAUNSGAARD
Manchester Metropolitan University 
RACHEL HILTON
Middlesex University  
BRIDGET MCBURNIE
Manchester Metropolitan University 

TUTORS

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Pamela Flanagan,
Glasgow School of Art

Steve Threllfall

Fabrizio Cocchiarella

Manchester Metropolitan University

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Jon Mortimer Middlesex University Tutor.
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Jon Mortimer

David Fern 

Naomi House

Middlesex University