BRIEF

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The Co-op offered students from University for the Creative Arts Farnham and University of Huddersfield alternative briefs that help expand and support their partnership network. They could create a clearly-defined pick up and drop off area for parcels from, say, Amazon, Hermes or John Lewis; or they could suggest and create an area to house a new partner in a sector complementary to the Co-op’s own proposition.

Most chose the second option, which called for a flexible space suitable for three

store sizes. It had to be easily identified, but sit comfortably within the store and overall customer journey.  The design had to be flexible to allow for the offer to be moved or replaced if need be, perhaps as seasons dictate.

For the other brief the parcel service had to be easy to use, quickly and efficiently. It demanded clear communication for customers to identify where they needed to queue for which service.  Again it had to work across three store sizes and be flexible.

The standard of creativity and customer-focused design solutions this year was exceptional. There were so many talented students and they responded to our briefs so thoroughly and accurately.

 Caroline Casey-Norbury

Head of Instore Partnerships and Proposition

 Innovation and Format, Co-op 

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THE RESULTS

WINNER
GEORGIA CLARKE 
University of Huddersfield 
ALBINA GATAJEVA
University of Huddersfield 
COMMENDED
SPECIAL MENTION 
KYOHONG MIN
UCA Farnham 
SHORTLISTED
HANNAH OPIKOLI
UCA Farnham 
MAJA SZUBA
University of Huddersfield 
CLAUDIA CORREIA
University of Huddersfield 
CRYSTAL KNIGHT
UCA Farnham 
DAISY ROSE 
UCA Farnham 

TUTORS

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Paul Bretherton, Senior lecturer, UCA In
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Mark Gower

Paul Bretherton

University for the Creative Arts Farnham

Claire Diggle

University of Huddersfield